Lois Wyse was a prolific advertising executive in the mid-20th century, with several well-known slogans under her belt, including the famous catchphrase, "With a name like Smucker's, it has to be good."
Among the more than 65 books she authored is the 1995 title Women Make the Best Friends, in which Wyse gathers observations and stories about the importance and joy of close friendships.
Her words here push us to see our friendships not as fleeting connections, but as beacons of stability and joy amid life’s tumultuous changes.
