Wednesday, September 9, 2015

NJPAC SUPERSIZES THEATERGOING PERKS FOR YOUNG ADULTS WHO LOVE LIVE PERFORMANCE

THE BIG TICKET: YOUR SHOWS. YOUR CROWD. YOUR PRICE

The Big Ticket campaign offers 21- to 35-year-olds big incentives to experience the magic of the performing arts

ENROLLMENT FEE: The enrollment fee for The Big Ticket for the 2015-16 season (now through June 30, 2016) is $50 per person. Subscribers receive a free ticket to each of three performances, chosen by the purchaser from a curated selection of events, including Alvin Ailey American Dance Theater, MythBusters: Jamie's Farewell Tour, comedian Russell Peters, and many others.

In addition, a $25 "friend" ticket for an adjacent seat to one additional show may be purchased for each of those performances. The Big Ticket also includes a complimentary drink voucher to NJPAC's NICO Kitchen + Bar for each of the three performances; free pizza and happy hour parties on certain performance dates; direct email notifications of early ticket-buying opportunities; easy renewal for the 2016-17 season; and ticket exchange privileges. More exciting performances will be added to The Big Ticket roster as the season progresses. Plans are under way for pre-curtain meet-and-greet receptions with the artist(s) during the pizza and happy hour parties at NICO.

"In today's media-rich landscape, multiple entertainment choices are always competing for our attention. For young people who get their entertainment from mobile devices, computers and big screens, the choices are now limitless," said NJPAC President and CEO John Schreiber. "The Big Ticket makes it easier for them to make the decision to see a unique, exciting and compelling live performance, whether it's music, dance or comedy, and enjoy a one-of-a-kind experience in a spectacular concert hall, surrounded by a community of fans."

The Big Ticket campaign responds to the programming and leisure preferences of young professionals, while boosting the presence of that demographic in NJPAC audiences. It also builds on the appeal of social gatherings by inviting visitors to meet other like-minded people inside and outside the theater.

WHO & WHEN: Subscribers to The Big Ticket can choose from the following shows. Performances will be added throughout the season:

  • Comedian Russell Peters (Sept. 19 only) 
  • Lang Lang in a solo piano recital (Sept. 26) 
  • Jazz, Soul & Funk with Dianne Reeves and Sharon Jones & The Dap-Kings with Christian McBride (Nov. 14)
  • Broadway star Laura Benanti (Nov. 21, 8:30 p.m. only) 
  • MythBusters: Jamie's Farewell Tour (Nov. 22) 
  • Neil deGrasse Tyson: An Astrophysicist Goes to the Movies (Dec. 2)
    Adventures in Science Literacy (Dec. 3) 
  • Molly Ringwald Revisits the Club:
    30th Anniversary Screening of The Breakfast Club, with Q&A (Dec. 11) 
  • The Hip Hop Nutcracker with special guest MC Kurtis Blow* (Dec. 19) 
  • Hooking Up with Second City* (Jan. 16, 2016, 3 or 8 p.m.) 
  • Broadway's Best with Seth Rudetsky (March 20, 2016) 
  • Lea DeLaria* (April 9, 2016, 8:30 p.m. only) 
  • Alvin Ailey American Dance Theater (May 7, 2016)

*Denotes performances that include The Big Ticket Party: free pizza and happy hour parties with other Big Ticket subscribers before curtain, plus a possible meet-and-greet with the artist(s) at NICO Kitchen + Bar.

The Big Ticket is available as a gift certificatea special present that allows the recipient to create his or her own NJPAC experience. To purchase, call 1-888-MY-NJPAC (696-5722) or visit the NJPAC Box Office at One Center Street, Newark. Recipients of gift certificates must be 21 to 35 years old.

The Big Ticket may be ordered online at njpac.org/BigTicket. Tickets are subject to availability. An ID with birth date must be shown at the Will Call window of the NJPAC Box Office when picking up tickets. Subscribers may call 1-888-MY-NJPAC (696-5722) for additional information.

The Fine Print
Subscribers to The Big Ticket must be between the ages of 21-35. Only one $50 enrollment per person, first come, first served. Tickets are limited for some performances. Seating for all shows is "best available." The three chosen shows must be different events and all must be selected when placing initial order; two or more subscriber tickets cannot be obtained for the same date. The Big Ticket is valid for the remainder of the season of its purchase (now through June 30, 2016). The Big Ticket benefits will expire if not redeemed during that time. For ticket exchanges, call 1-888-MY-NJPAC (696-5722) or visit the NJPAC Box Office. Seating is at the discretion of the NJPAC Box Office.

Follow NJPAC Online:

Location and Directions:
NJPAC is located at 1 Center Street, Newark, New Jersey; a short walk from the Newark Penn Station stop by Newark-bound PATH Train or Amtrak.

Detailed instructions on approaching the venue by car, by bus, by foot or by rail:

For additional information and up-to-the-minute updates, call 1-888-GO-NJPAC (888-466-5722)