N.J. Leaders Launch Keep Jersey Arts Alive Campaign to Support State's Arts Industry
Keep Jersey Arts Alive Campaign Urges Support for the Arts as Pandemic Forces Continued Closures
Digital campaign highlights the arts’ $662M impact on state’s economy, fueling 22,000 jobs and serving 1.1M students
The ArtPride New
Jersey Foundation, the
largest arts service organization in the state, has partnered with the New
Jersey State Council on the Arts on Keep
Jersey Arts Alive, a digital campaign to build support for keeping the
state’s arts institutions afloat. Amid the COVID-19 pandemic, theaters,
museums, galleries, performing arts centers, dance studios and other groups
have already lost over $30 million in revenue. New Jersey residents are urged
to voice their ongoing support for the arts at KeepJerseyArtsAlive.org.
The campaign
website offers state- and county-wide arts impact data to illustrate how
the arts affect every corner of the state – including generating $662 million
for New Jersey’s economy. According to the site, New Jersey’s nonprofit arts
sector brings 8.3 million people to its downtowns and fuels 22,000 jobs. The
arts are also a critical component to education, providing essential skills to
1.1 million students statewide. Campaign organizers aim to heighten public
awareness around the industry’s importance as New Jersey faces continued economic
hardship.
“Arts workers and organizations are valued members of the
New Jersey family, and their recovery from the impact of COVID-19 is essential
to our shared future in the Garden State,” said New Jersey Secretary of State
Tahesha Way, Esq. “New Jersey's arts sector and artists enrich our lives and
communities, and I’m thrilled that the Keep Jersey Arts Alive initiative will
celebrate our arts industry.”
Two rounds of federal CARES Act funding, which reached arts
and humanities organizations throughout the state in May and July 2020, totaled
$900,000 to cover personnel and facilities costs. ArtPride has also created an
active COVID-19
resources page for artists and arts organizations, which includes various
grant opportunities.
The state routinely supports the arts through competitive
grants awarded by the State Arts Council (nearly $16 million in 2019), funded
via a portion of New Jersey’s hotel/motel occupancy fee.
The campaign’s latest
video discusses how New Jersey’s creative community is working to improve
health and well-being during the coronavirus pandemic by creating activities
for children, making protective wear for frontline workers, and collaborating
with partners to address food security.
“A comprehensive recovery is one
that positions the arts industry to endure this crisis and continue to provide
opportunities for safe and meaningful connection for New Jersey communities,
families and individuals,” said Allison Tratner, executive director of
the New Jersey State Council on the Arts. “From
economic revitalization and jobs, to fostering dialogue and unity in the face
of issues of social injustice, the arts are a critical tool for action and
change as our state works to rebuild.”
Adam Perle, president and CEO of the ArtPride New Jersey
Foundation, added: “The arts contribute greatly to our communities, and, while
most physical doors are still closed, cultural groups continue to find creative
ways to keep our minds and bodies strong. We look forward to when we can all
gather safely, but, until then, we must work together to keep Jersey arts
alive.”
For more information and to remind legislators about the
economic importance of the arts, visit KeepJerseyArtsAlive.org.
About the ArtPride New Jersey Foundation
The ArtPride New Jersey Foundation is a 501 (c)(3)
organization that promotes the value of the arts to New Jersey’s quality of
life, education and economic vitality through research and a variety of
programs and services. For more information about ArtPride, visit www.ArtPrideNJ.org.
About the New Jersey State Council on the Arts
The New Jersey State Council on the Arts, created in 1966, is a division of the NJ Department of State. The Council was established to encourage and foster public interest in the arts; enlarge public and private resources devoted to the arts; promote freedom of expression in the arts; and facilitate the inclusion of art in every public building in New Jersey. The Council receives direct appropriations from the State of New Jersey through a dedicated, renewable Hotel/Motel Occupancy fee, as well as competitive grants from the National Endowment for the Arts. To learn more about the Council, please visit www.artscouncil.nj.gov.