New Moon Reading Series Fizz In the late seventies, a Cuban immigrant transformed the most American of products: Coca-Cola. As a chemist, Roberto Goizueta convinced his supervisors to approve diet Coke, and as CEO he tried convincing a whole new generation of soda drinkers that what was really missing from their lives was a whole new taste. Gun-toting Southern belles, cocaine-loving Rockettes, and insane soda execs all take part in FIZZ, this based-on-a-true-story comedy about one of history's biggest flops—the creation of New Coke. |
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